MINI Clubman Cold DM

To maintain launch momentum in the new year and to target prospects who may not be aware of the new MINI Clubman a mailing was sent out to a cold audience. The piece links with the launch material by highlighting the cars unique features and legendary MINI handling. Keeping with the unexpected theme the pack has a unique format which also highlights the product benefits.

 

Results to date, for a cold mailing file, show 78 sales were achieved.

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