Connections Arrows Campaign
The Connection at St Martin-in-the-Field is a central London based homeless charity – providing short-term help such as showers, beds and meals, and long-term support such as learning new skills, finding a home and getting a job. Our brief was to raise funds as well as awareness amongst both the general public and homeless people. A difficult task made all the harder with a limited budget.
We created a unique ambient campaign that targeted two very different audiences in the same place. It raised awareness of their services amongst the homeless, while raising money from donors. The campaign, comprising of two simple stickers, appeared in doorways, alleyways and other places homeless people are typically forced to sleep.
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