Connections Arrows Campaign
The first sticker is positioned at pedestrian eye-level, asking: ‘Want to help the homeless?’ It lists the phone numbers and web address where donations can be made. The second sticker is positioned at the eye-level of someone sleeping in the doorway, asking: ‘Homeless and need help?’ alongside a map of where to find The Connection and receive assistance.
The initial pilot ran in the borough of Westminster and saw a 26% increase in donations and 11% increase in the number of homeless people seeking the assistance from The Connection at St Martin’s during that period.
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