COI Copycat Drinkers
Research told us that parents do not think that drinking in front of their children is an issue. Unfortunately, the fact is, children copy their parents’ behaviour. As part of the Know Your Limits campaign (integrating with creative from VCCP), we targeted parents of 10-15 year olds about how their drinking habits could influence their children.
We developed a simple, engaging online display advertising campaign that raised awareness of the issue and drove traffic to a parents section on the Know Your Limits website (also created by LIDA).
