NHS Know Your Limits Website
85% of UK adults drink alcohol, but many don’t understand their consumption – 21% of men and 9% of women drink over double the recommended amount. The challenge was to communicate the Government’s 10-year alcohol strategy ‘Safe, Sensible, Social’ online.
Through personas and scenarios, we developed a strategic and creative platform that built on the campaign and leveraged the interactivity of digital channels.
- 1
- 2
