MINI CRM: Fast Food
FAST FOOD allowed owners to pick a dish from a three-course menu and watch our hungry (and blissfully unaware) passenger tuck in as the MINI gently rode along at a slow speed. Owners could then make life a little messier for our passenger, by hitting the ‘mess things up’ button.
They could also win an Urban Chillbox, by telling us what they thought of the email. 46% clicked-through and gave feedback like: “It Was Mini-Licious!, “Mini at speed = mini feed” and “I love my souper Mini Clubman too.”
