MINI CRM: Honk-along
HONK-A-LONG invited people to join in MINI’s 50th birthday celebrations. By clicking on each MINI, you honked its horn to play a different note to ‘Happy Birthday’ tune. You could play more tunes or compose your own to send to a friend. You were also invited to buy tickets to MINI’s 50th birthday weekender at Silverstone. 29.7% clicked-through to play.
