MINI CRM: Roulette
MINI is different from other car brands. So we created a different kind of CRM programme, one that reminds MINI owners what they experience every time they take their car for a spin – that driving a MINI is a hell of a lot of fun.
ROULETTE challenged owners to take a spin with MINI roulette, our original slant on the classic game. Each time the MINI lands on a number, a snippet of fun provides driving inspiration. 54.69% clicked-through to play MINI Roulette.
