MINI CRM: 1959
1959 was sent on the exact date MINI was born, 50 years previously. It time-warped you back to the 50s to see the first ever MINI and other ‘firsts’ from ‘59 on Pathé-style’ film to celebrate MINI’s launch that year. Enthusiasts could buy MINI memorabilia and see two 50th anniversary MINIs launched that day. 37% of customers clicked-through to 1959.
