MINI Mega Emails
We followed up the first email with this equally visually cheeky, across scrolling email that utilises the medium to demonstrate the benefit. The third benefit continued off the screen, urging you to follow, revealing a neck twisting, 360 degree view you only get from open top driving.
The open rate averaged 27% for cold but with a staggering 48% open rate from warmer prospects. The success was continued in click throughs with an average rate, again including cold prospects, of 25.4% and a sterling 47% from those on the interest register.
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