MINI Mega Emails
The task was to launch a new convertible to cold and warm prospects in the worst spring economy for decades with a limited budget and a big sales target. We had to inspire by capturing the fun spirit of MINI and the joy of open top driving, whilst embracing and bringing centre stage the more rational, economic reasons to buy.
The first was this visually cheeky, long scrolling email that utilises the medium to demonstrate the benefit. Starting in the outer atmosphere, it showcased the practical benefits before delivering the tongue in cheek 100,000 ft of extra headroom, showing MINI’s ballsy-side, with a link to find out more.
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