The Open University has launched a major new campaign to highlight its flexibility and life-changing potential that is expected to reach 85% of the UK adult population. "What’s stopping you" runs until the end of March across TV, cinema, radio, out of home, print and online, and will deliver an estimated 161 million impacts. Three 30-second ads feature nine real examples of OU graduates who believed they faced barriers to education, but went on to pursue their dream careers. All three ads will be shown from today across more than 100 channels and will run until the end of March. One will also will be shown in all major cinemas for eight weeks from New Year’s Day. Read more here.