O2 logo

Bringing more for you to 22 million people

We’re responsible for all direct marketing communications to O2 customers, covering the whole lifecycle from acquisition to retention, cross-sell to engagement. And we deliver this all through meticulously data-driven, highly personalised comms, across a wide range of channels.

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The journey

It pays to get personal

By pinpointing the exact moment they start thinking about a new phone, and sending them the most personalised film O2 has ever produced. So powerful that 1 in 7 of our customers upgrade on the spot.

Your year in numbers

A year in the life of you and O2

We needed a way to remind customers of all the great things they get from being with O2. So we sent them their own personal value statement.

Turning how they used their phone and interacted with the brand into meaningful and surprising stats – even showing how they compared to other customers.

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