1
1

LIDA


The next generation loyalty agency.

You could say loyalty is one of the world’s first big ideas. An idea so powerful it has united families, mobilised armies and moved electorates.

Brands have always known that loyalty is their ingredient X. But in a modern, transactional world, brands face a more transient relationship with their customers. One based on what works for people right now.

We’re here to stir some of the magic back into brand’s connections. Our ambition? To create the most valued brands in the world.

Because if a brand adds real value to someone’s daily life, they will be more loyal to it. And the more loyal customers a brand has, the more successful it will be.

We’ve adopted a wholly new approach to achieve this shift. We call it next generation loyalty. Loyalty that means more than points, prizes and discounts. Loyalty that uses data, technology and hard-won experience to win over customers in a lasting way.

LIDA has always been at the forefront of direct communication. And we have the expertise and services to move your brand from direct customer relationships, to next generation devotees.

For more information get in touch with Zoe, New Business Director.
+44 20 3617 8405 zoe.mitchell@lida.com

LIDA London Stats

Our Mission


Our mission stems from a simple truth – the unique value that brands add to their customers’ lives is what wins their loyalty and, in turn, that customer loyalty increases the brand’s commercial value.

As a next generation loyalty agency, we take that truth and use it to add layers of data, technology and creativity to help us drive commercial growth.

Services


To transform and enhance our clients’ communications in owned channels, we have developed a broad and deep expertise across disciplines. This means all the services you expect from an agency with a direct marketing heritage, plus capabilities that allow us to evolve in a complex marketing technology landscape.

CREATIVE, CRM, DATA, EXPERIENCE DESIGN, MARTECH CONSULTANCY, MEASUREMENT, STRATEGY

Our Clients


Boots logo
Blue cross logo
Carnival logo
CCS logo
EAST MIDLANDS TRAINS
Royal Academy logo
IKEA logo
Invesco logo
John Lewis Insurance logo
National Trust logo
O2 logo
Virgin logo
OU logo
Parcelforce logo
Royal Mail logo
RBS logo
Tourettes action logo
Clinique logo

Our Clients


Boots logo
Blue cross logo
Carnival logo
IKEA logo
Invesco logo
John Lewis Insurance logo
CCS logo
EAST MIDLANDS TRAINS
Royal Academy logo
National Trust logo
O2 logo
Virgin logo
OU logo
Parcelforce logo
Royal Mail logo
RBS logo
Tourettes action logo
Clinique logo

Get in touch


We are looking forward to hearing from you

We are here to create the most valued brands in the world. Brands only grow their own value if they add value to the lives of their customers.
Zoe Mitchell, New Business Director +44 20 3617 8405 zoe.mitchell@lida.com