We take a brand promise and make it personal: creating brand experiences across the physical and digital worlds that are more relevant, compelling and effective.
Our Work



Our approach has attracted some of the best-loved brands in the world.
Our approach

Our expertise

At LIDA we have in-depth experience in a diverse range of B2B and B2C sectors including retail, automotive, financial and professional services, telecoms, charity and public sector. We live and breathe a can-do, entrepreneurial culture, always adapting our skills and approach to meet individual client needs.

Our services

With our direct marketing background, we strongly believe that customer engagement and CRM can be a sophisticated discipline. From customer journey planning right through to user experience and ROI modeling and analytics, we have the breadth and depth of capabilities to deliver – from strategic partner to slick deployment.

Why us?

We dig deep to find penetrating insights, we’re super-smart with data and our creativity is compelling. We’re also highly-attuned to the customer experience and dedicated to delivering for every client business. Our aim is to help clients build genuine long-term relationships with customers, while relentlessly focusing on ROI.

Join us

We’re direct, driven and down to earth. We work and play like grown-ups – so we’ll always stand up and be counted alongside our clients, but we’re also child-like and open, forever discovering new ways to do things. If you think we’re your kind of people, get in touch here.


Carnival UK
Alzheimer’s Society
Compare The Market
Crown Commercial Service Supplier
East Midlands Trains
John Lewis Insurance
Land Rover
National Trust
The Royal Bank of Scottland
Tourettes action
Virgin Holidays


Matthew Heath

Chairman & Chief Strategy Officer

Trefor Thomas

Chief Creative Officer

Victoria Fox


Simon Calvert

Chief Strategy Officer

Jonathan Goodman

Managing Director

Camilla Patel

Client Services Director

Natasha Joslin

Head of Data Strategy

Claire Cootes

Managing Partner

Jo Olsen

Head of Talent

Matt Lambert

New Business Director

Caroline Parkes

Strategy Partner

Giovanni Spagnoli

Head of Digital Design

Sven Kaifel

Head of Design

Jake Morris

Head of Delivery