LIDA – The next generation loyalty agency.

You could say loyalty is one of the world’s first big ideas. An idea so powerful it has united families, mobilised armies and moved electorates.

Brands have always known that loyalty is their ingredient X. But in a modern, transactional world, brands face a more transient relationship with their customers. One based on what works for people right now.

We’re here to stir some of the magic back into brand’s connections. Our ambition? To create the most valued brands in the world.

Because if a brand adds real value to someone’s daily life, they will be more loyal to it. And the more loyal customers a brand has, the more successful it will be.

For more information get in touch with Zoe Mitchell, our New Business Director.
+44 20 3617 8405 zoe.mitchell@lida.com

LIDA London Stats


To transform and enhance our clients’ communications in owned and paid channels, we have developed a broad and deep expertise across disciplines. This means all the services you expect from an agency with a direct marketing heritage, plus capabilities that allow us to evolve in a complex marketing technology landscape.


Our Clients

Our Clients

Get in touch

We are looking forward to hearing from you

We are here to create the most valued brands in the world. Brands only grow their own value if they add value to the lives of their customers.
Zoe Mitchell, New Business Director +44 20 3617 8405 zoe.mitchell@lida.com