Our 28 million customers mean the world to us. So we treat them to personalised email and direct mail comms. To keep them in the know about offers they’ll love, events to pop in the diary, and new ideas to try.

We regularly talk to more women in the UK than any other brand, and we talk to them about everything. Their appointment at the opticians, a Halloween treat or new fragrance. All in a timely, thoughtful way.

No7 cracked glass

Ready as ever

Be ready for anything, whatever your age

Bringing to life its brand promise, No7 enlisted 50 year old stunt woman Amanda Foster to showcase that with No7 anti ageing serums, you can be ready for anything whatever your age.

To translate that energy into something tangible, we sent a direct mailing that invited Boots customers to break through the outer to reveal the best skin care solutions for them.

Every Girl Has Her Favourites

Intelligent personalisation drives transaction

We understand that offers and discounts motivate customers most when they’re on products they want to buy. So, we made Boots’ broad 3 for 2 on beauty products offer personally relevant and compelling to Advantage Card customers with individually targeted creative. 3 products previously purchased by the customer were featured on the cover of the mailing. This made the mailing stand out, engaged customers with familiar products, and so encouraged wider product browsing. As a result, the mailing delivered substantial, incremental, sales outperforming previous benchmarks.

Boots advantage card
phone with boots website

Holiday Helper

Taking the panic out of holiday prepping

The Boots Holiday Helper makes going on holiday a breeze. Our members received personalised shopping lists for each destination, along with emails with helpful suggestions, timely reminders and holiday hacks. Making last minute holiday panic a thing of the past.

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